Arte na Moda: MASP Renner: MASP - Museu de Arte de São Paulo Assis Chateaubriand
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Panmela CastroBasic Black Dress, from the MASP Renner Collection, 2022Natural and synthetic composite fabric, tulle, synthetic trim, lurex mesh with elastane, mirrors and plastic buttons183,5 x 118 x 113,5 cm -
Panmela CastroMarked Clothing Dress, from the MASP Renner Collection, 2022Synthetic lace, twill, tulle and satin ribbon, plastic and stones210 x 164 x 224 cm
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Panmela CastroSiamese Dress, from the MASP Renner Collection, 2022Synthetic taffeta169 x 176 x 77 cm
Over the course of three seasons, between 2017 and 2022, 26 artist and designer duos produced 78 costumes created especially for the museum's collection.
MASP — Museu de Arte de São Paulo Assis Chateaubriand presents, from March 22 to June 9, 2024, the exhibition Arte na moda: MASP Renner [Art in Fashion: MASP Renner], on the 2nd basement floor of the museum. Curated by Adriano Pedrosa, artistic director, MASP, and Leandro Muniz, assistant curator, MASP, the exhibition features all the costumes created by the different pairs of artists and fashion designers over the course of three seasons, between 2017 and 2022. The project reflects on the concept of fashion as a field of knowledge, articulation and study, while translating the cultural diversity of the institution's art collection through garments created from a wide range of themes and languages. The exhibition is sponsored by Renner, Brazil's largest omni fashion retailer.
Since the founding of the museum, fashion has been a language considered relevant to the institution's activities. Pietro Maria Bardi (1900-1999), founding director of MASP in the early 1950s, together with Lina Bo Bardi (1914-1992), who designed the museum's current building, played a fundamental role in conceiving and developing a series of fashion-related initiatives, such as the implementation of a clothing collection from sporadic donations, known at the time as the "Customs Section," as well as organizing fashion spectacles. In 1972, the Rhodia collection, created through collaborations between artists and fashion designers, was added to the museum's collection. MASP's collection currently consists of around 600 garment-related items.
There are duos who reflect on the codes that clothes carry and represent, such as Leda Catunda and Marcelo Sommer, who use clothing as a gender code and ironize this dynamic. Gender is also discussed in the collaborations between Panmela Castro and Walério Araújo. Imagined communities are present in the productions of Vivian Caccuri and Francisco Costa and Criola and Luiz Cláudio Silva, who produce clothes to be connected to each other. Ayrson Heráclito and André Namitala understand clothing as a religious and class code, while Laura Vinci and Gloria Coelho have included items related to the Covid-19 pandemic in their production.
There are duos who reflect on the codes that clothes carry and represent, such as Leda Catunda and Marcelo Sommer, who use clothing as a gender code and ironize this dynamic. Gender is also discussed in the collaborations between Panmela Castro and Walério Araújo. Imagined communities are present in the productions of Vivian Caccuri and Francisco Costa and Criola and Luiz Cláudio Silva, who produce clothes to be connected to each other. Ayrson Heráclito and André Namitala understand clothing as a religious and class code, while Laura Vinci and Gloria Coelho have included items related to the Covid-19 pandemic in their production.